Do you know what your potential volunteers are looking for?
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"It's important to help others"
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"I'd like to do something for the profession/cause that's important to me"
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"I feel compassion for others"
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"I wish to gain new perspectives"
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"I want to explore my own strengths"
Do you know what might be in their way? Do these ring a bell?
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Lack of information about opportunities to volunteer
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Conflict with other volunteering activity
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Never asked to volunteer
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Lack of information about virtual volunteering
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Lack of information about short-term assignments
If you're not providing the opportunities your volunteers desire, and if you're not connecting with them about options to engage, then it's likely that volunteer management will remain a struggle for your leadership team.
Excerpted and adapted from The Mission Driven Volunteer--a great study on what's needed to energize volunteerism in your association!